Data-Driven Marketing

• Anson Yang

  12-02
  太实用了，读起来有点累，不过是技术流营销人必读书
• inferno_x

  11-01
  不错的教科书，but not a light read
• childeRan

  06-10
  The thought that bringing data measurement into marketing counts.
• Derek

  10-20
  Having emphasized the importance of data-driven marketing, Mark outlined the 15 essential metrics along with several cases and relevant processes or infrastructure and concluded by repeating the basic concepts over and over again. Not so much new to any skilled marketers, though the author kept saying so many of them were unfamiliar with these.
• Monk

  03-23
  The new marketing strategy is to first understand the spectrum of lifetime value for your customer base. There are most likely three broad value segments:high,medium, and negative. For negative value customers, the strategy is to move the customers to a lower cost of service and aggressively manage costs.
• 不是米纳米

  01-11
  勉强还行，随便翻一翻
• 列纳

  10-19
  从营销指标的基本概念出发，从数据收集方法到变革推行，从数据中发现高回报客户到利用数据定义新产品，营销分析师必读。