Billion Dollar Brand Club

读书评论:
  • 辰丁
    04-26
    聚焦于新零售新品牌公司,或者叫快公司,这些公司受益于数字化和全球化,这两化使得创办新品牌的门槛降低,社交网络、电商平台让新品牌有了新的推广渠道,可以更精确的找到自己的客户,而全球化的供应链,让新品牌更容易找到便宜高品质的产品,的确是一种重塑。不过,目前好多做大的新品牌似乎都被老品牌给收购了呢,这可能反应了其革命性还不够彻底。
  • 蛋花汤的温暖大碗
    01-06
    文笔流畅,细节丰富,行李箱混战那一章尤其精彩。
  • justinvrn10
    12-31
    It’s not a theoretical book, illustrations of several prime brands and their grounding up story, dollar shave club, Casper, all the failures and success just demonstrate the plain truth , DTC brand should always focus on customers needs and nurture the demand and environments.