The E-Myth Revisited

The E-Myth Revisited
内容简介:

In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.


迈克尔·格伯(Michael E. Gerber)

E-Myth Worldwide公司创始人兼首席执行官,优秀的小企业咨询专家,成功地掀起了全美小企业革命的浪潮。《公司》杂志称他为“世界首席小企业权威”。

同时,他也是著名的畅销书作家,其作品被翻译成了29种语言,行销140多个国家,得到了世界各地企业管理者的深切认同。

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  • Initial_X
    10-17
    这书好多废话……让作者出名(并且大赚一笔)的E-Myth系列主要是为了解决一个问题:technician如何转型为entrepreneur。这本主要回答了怎样能在不把自己累死(更可怕的是失去动力)的情况下让一个small business work,就一个核心:建立一套系统,让系统跑起来,在不需要自己的情况下
  • fateholder
    02-23
    prototype of system
  • 旎筱
    03-31
    目前为止听的最顺畅的电子书了,大概是因为讲的语言很简单易懂,还举了一个生动的例子。主要的核心在于,当一个人想创业的时候,最初他需要同时扮演创业者,管理者和技术人员。而创业者的特点是,能够想出一个可行,有效,并且不会累坏自己的商业模式,甚至是让其脱离了自己也能完美的运行下去。我觉得这个是个目标,但是太过理想化了吧。比如我就没办法想出来,我的淘宝店怎么可以不需要我自己干活就可以帮我挣钱。
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