Netnography
- 书名：Netnography
- 作者： Robert V Kozinets
- 格式：PDF
- 时间：2024-07-12
- 评分：
- ISBN：9781848606456
This exciting new text is the first to explore the discipline of Netnography the conduct of ethnography over the internet a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.
Robert V. Kozinets is a globally recognized expert on social media, marketing, branding and innovation.
-
易观01-262016，重庆大学出版社，中文译者
-
蓝楹花旅馆05-12老生常谈的一些东西，把经验性的方法抽象成田野理论好让你cite并且获得导师批准，但是涉及到的大部分还是web 1.0的内容
-
黛轩主人任博士12-26听说Sage要出这本书的新版了。作者是加拿大约克大学商学院的教授，全球知名人类学家 Netnography的提出者，主要研究消费市场、品牌和科技。。。好吧，跟我的路子很近。我就等着也有这样发达的一天了。
-
2024-06-245 -
2024-06-246 -
2024-06-247 -
2024-06-244 -
2024-06-246 -
2024-06-244 -
2024-06-253 -
2024-06-255