Starting & Running a Successful Newsletter or Magazine
- 书名:Starting & Running a Successful Newsletter or Magazine
- 作者: Cheryl Woodard
- 格式:PDF
- 时间:2024-07-16
- 评分:
- ISBN:9780873374613
内容简介:
Written by the co-founder of three of the most successful magazines of all time PC Magazine, PC World and Macworld, this practical, informative book discusses:
• raising start-up money • attracting the best help • choosing the right marketing strategies • creating a solid subscription base • building loyalty among readers and advertisers • competing effectively • publishing successfully on the Internet.
The book also includes an expanded resources chapter sprinkled with websites and software and publishing services.
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庄常飞12-06还算有用,但太general,太简单。
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