The Dipepub,mobi,azw3格式电子书下载，作者：Seth Godin-读书派

The old saying is wrong-winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

Iris

02-26

第一本在Audible上听完的有声书，很短。想法是简单的，排比型论述，听起来轻松，有启发。主旨是：别因为放弃而有愧疚感，该放弃时果决放弃，多几次也没关系。在爱和擅长的领域干到肝脑涂地才对。

小晨

05-13

Seth的一贯风格。这类书应该不算讨好的一类，来来回回的阐述一个观点讲一个道理，不过书倒也很短。的确，这个想法大家未必都不明白，但是很少有人会认真的去思考去行动，Seth帮我们一点点分析罗列下来，清楚的把利弊列举摆在面前，道理觉得懂了和真的懂了其实区别还是挺大。敢不敢认清事实及早退出，恐怕真的需要不小的勇气和非常长远的目光。

azalea

04-13

给3星半吧。道理很简单。例子不错。不过写得有点杂乱啊

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