Otaku

Otaku
内容简介:

In Japan, obsessive adult fans and collectors of manga and anime are known as otaku. When the underground otaku subculture first emerged in the 1970s, participants were looked down on within mainstream Japanese society as strange, antisocial loners. Today otaku have had a huge impact on popular culture not only in Japan but also throughout Asia, Europe, and the United States.

Hiroki Azuma’s Otaku offers a critical, philosophical, and historical inquiry into the characteristics and consequences of this consumer subculture. For Azuma, one of Japan’s leading public intellectuals, otaku culture mirrors the transformations of postwar Japanese society and the nature of human behavior in the postmodern era. He traces otaku’s ascendancy to the distorted conditions created in Japan by the country’s phenomenal postwar modernization, its inability to come to terms with its defeat in the Second World War, and America’s subsequent cultural invasion. More broadly, Azuma argues that the consumption behavior of otaku is representative of the postmodern consumption of culture in general, which sacrifices the search for greater significance to almost animalistic instant gratification. In this context, culture becomes simply a database of plots and characters and its consumers mere “database animals.”

A vital non-Western intervention in postmodern culture and theory, Otaku is also an appealing and perceptive account of Japanese popular culture.


Hiroki Azuma is codirector of the Academy of Humanities in the Center for the Study of World Civilizations at the Tokyo Institute of Technology. A leading cultural critic in Japan, he is the author of seven books, including Ontological, Postal, which won the 2000 Suntory Literary Prize.

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  • sirius_flower
    02-11
    实在讨厌这种用尾注的书 关键尾注还在全书最后 简直就是电子书阅读的头号敌人 英译本还是一贯地出现了很多意译删节; 书还是很不错的!
  • 无风
    12-23
    一个有趣的观点是关于宅萌的instant gratification的看法——这个观点有趣是因为我倒是从未从instant角度出发,因为同人文化反而是非常需要付出努力的⋯⋯
  • feather
    12-12
    写着论文发现和自己想法一致的变态感觉真好~~~
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