The Ten Faces of Innovationepub,mobi,azw3格式电子书下载，作者：Tom Kelley-读书派

Book Description

Filled with stories of how Kraft, Procter & Gamble, Safeway, and Samsung have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is a guide to nurturing and sustaining a culture of continuous innovation and renewal.

From Publishers Weekly

Kelley's latest builds on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm, IDEO. This book covers much of the same territory, but focuses on the type of worker and team-building rather than the work environment. The authors define 10 personas, including Anthropologists, who contribute insights by observing human behavior; Experimenters, who try new things; Hurdlers, who surmount obstacles; Collaborators, who bring people together and get things done; and Caregivers, who anticipate and meet customer needs. Like its predecessor, the book is breezy and well written, with plenty of self-promotion. Kelley and Littman weave classic and recent stories of business innovation, such as 3M's Scotch tape, Volvo's three-point seatbelts and Netflix's mail-in DVDs, with IDEO's own success stories with clients ranging from the Boston Beer Company, for whom IDEO designed a new Sam Adams tap handle, to Organ Recovery Systems, for whom IDEO helped develop ways to expedite kidney transport. Aspiring business innovators and fans of The Art of Innovation may find further inspiration in this handbook. (Oct. 18)

Book Dimension

length: (cm)23.8 　　　　　　　　　　　　　 width:(cm)15.6

汤姆凯利，现居硅居，身为企业人士（IDEO）公司总经理，同时著书立说。他在商界享有盛誉，经常应邀演讲，探讨如何利用创新转变企业文化和战略思维，拥有广泛的听众。

乔纳森利特曼是《花花公子》杂志的自由撰稿人，已有数本专著问世，题材涉及商业、犯罪、体育等领域。

容懂

12-04

While business academics are talking about ambidexterity –the balance between exploration and exploitation, IDEO’s innovators have already recognized the necessity of ten faces in the innovation kaleidoscope. Maybe, it’s time for business scholars to have a face-lift?

tael

08-06

Not as excellent as I think. In terms of creativity, there are much better books available.

Yoli

11-03

整本书例子很多，但多为商业例子。大抵上认为此书适合商人看，而不是设计工作者。换言之，就是给不了解以用户为中心的设计的人来看个新鲜的，也许在他们看来应该很有用吧。其实不太理解为什么此书会作为一门设计课的教材…

MindTattoo

2013-02-25

创新是：人们通过实施新构想而创造价值

真正的发现之旅，不在于是否找到新大陆，而在于能否以新的眼光去观察。

2013-03-01

我们都是人，研究新构想并不只是在于制造更好的产品和提供更优质的服务，而是在于改变人们的行为和态度。这是创新过程中最为关键的一步。