Super-sticky WeChat and Chinese Societyepub,mobi,azw3格式电子书下载，作者：Yujie Chen-读书派

App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".

Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform. The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms.

This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms.

Yujie ("Julie") Chen, Lecturer, Department of Media, Communication and Sociology, University of Leicester

Zhifei Mao, Lecturer, School of Journalism and Communication, The Chinese University of Hong Kong

Jack Linchuan Qiu, Professor, School of Journalism and Communication, The Chinese University of Hong Kong

维Cc

02-28

对于微信功能设计的分析非常详尽，里面一些文献梳理也很有帮助，研究手段对我也有启示意义。但并没有回答我心中的疑问：为什么张小龙一直是一个宣扬“克制”、“即用即走”的极简设计理念的程序员，但微信还是如此的“sticky”？是张小龙被马化腾绑架了吗？还是说极简主义本身也是一种消费主义？对于回答这些问题本书没有太多帮助。阅读过程中总有种预设立场的感觉，所有的功能都指向“super sticky”这一结果，以及因为它提供非常多的功能和服务，所以“super sticky”，那既然如此，“super sticky是否还构成一个问题？因为以此标准，智能手机才是真正的super-sticky。总觉这本书还是太局限于微信这个软件本身了。

苏诺

09-10

一年后重读。大意是理了一下微信是如何发展成现在这样全知全能啥都有的状态的，提到了非常多的影响因子，基本还是很全面了。很挑战西方学术界既定的一些对国内流行app的看法（他们就是觉得如果没有墙那大家都会用脸书，然后这本书里面梳理了一下微信崛起的历史环境，发现没这么简单）。虽然我个人因为专业的原因更加在意用户在这个过程中起的作用，然后这本书并没好好写，不过我也还是很感谢它补充了很多其他的资料，也是我考虑不到的。在国外有钱有闲的同学可以考虑看。就是一本小册子，而且微信大家都熟悉嘛。一起走过来的。所以读书的时候就更能体会历史的多重含义（不同人会有很不同的看法）。

AlonsoQuijano

01-04

除了政治经济学的视角很有价值，其他就不太行，不过也没别的微信的专书了。也没尝试去问问张小龙？