What the Dog Saw

What the Dog Saw
内容简介:

What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20 th century?

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point ; Blink ; and Outliers. Now, in What the Dog Saw , he brings together, for the first time, the best of his writing from The New Yorker over the same period.

Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.

"Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.


【加】马尔科姆•格拉德威尔(Malcolm Gladwell)被《快公司》誉为“21世纪的彼得•德鲁克”,曾是《华盛顿邮报》商务科学专栏作家,目前是《纽约客》杂志专职作家。2005年被《时代》周刊评为全球最有影响力的100位人物之一。他的代表作品《引爆点》、《异类》、《眨眼之间》均创造了书市神话。《纽约时报》更是把格拉德威尔对社会思潮的影响称为“格拉德威尔效应”(Gladwell Effect)。

马尔科姆出生于英格兰,是牙买加人的后裔。他在加拿大长大,现居纽约市。

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  • 意闲
    01-05
    有人说其“作者文笔流畅,描述生动,读这本书是一种轻松的享受”,我怎么觉得到处都是广告快词无谓废话,难看得不得了。
  • 阿~米粒
    07-19
    通过一则又一则小故事讲述几个道理。分析名人成功与失败背后的故事,讲述经济效应,道德伦理的根本所在。很多事情并不像我们看到的那样,只停留在一个方面。不是小时候展露出才华就是天才,失误并非是我们所理解地那样只是紧张表现不佳,分析问题的背后,用不同的实例穿插讲述,同时还不忘引用学者的观点及学术的研究结果以增加说服力。这就是老外的写作风格,严谨却不忘幽默。但有的时候有难免为了例子而将例子,略显繁琐。文章的开头总是带起读者浓烈的兴趣,在众多例子中间兜兜转转之后终于到达问题的核心才发现空空如也,原来本质早已稀释在所有的例子当中,略有失望。总的来说,是帮助读者打开看世界看问题的一个视角。
  • Leo L.
    06-24
    extremely interested especially in comparison with the TV series MG relates himself to.
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