Billion Dollar Brand Clubepub,mobi,azw3格式电子书下载，作者：Lawrence Ingrassia-读书派

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.

Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing you five pairs of glasses to choose from. You’ve seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.

As Lawrence Ingrassia--former business and economics editor and deputy managing editor at the New York Times--shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened―where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.

Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It’s a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.

Lawrence Ingrassia is an award-winning business journalist. His first book, Billion Dollar Brand Club, was selected by the New York Times Book Review as an Editor's Choice on March 1, 2020. It tells the story of an unlikely band of Davids - Dollar Shave Club and Harry's, Casper and Tuft & Needle, Warby Parker and Hubble, ThirdLove and eSalon, and countless others - that have ta...

justinvrn10

12-31

It’s not a theoretical book, illustrations of several prime brands and their grounding up story, dollar shave club, Casper, all the failures and success just demonstrate the plain truth , DTC brand should always focus on customers needs and nurture the demand and environments.

蛋花汤的温暖大碗

01-06

文笔流畅，细节丰富，行李箱混战那一章尤其精彩。

辰丁

04-26

聚焦于新零售新品牌公司，或者叫快公司，这些公司受益于数字化和全球化，这两化使得创办新品牌的门槛降低，社交网络、电商平台让新品牌有了新的推广渠道，可以更精确的找到自己的客户，而全球化的供应链，让新品牌更容易找到便宜高品质的产品，的确是一种重塑。不过，目前好多做大的新品牌似乎都被老品牌给收购了呢，这可能反应了其革命性还不够彻底。

Billion Dollar Brand Club

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